Add Template
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If you want to Add a Template, click on the Add Template button.
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The Create WhatsApp Template page will open.
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Fill in required fields such as Category, Template Name, Type, and Language.
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Based on the selected Template Type, relevant inputs will appear. For example, choosing Image shows an Upload File option. Complete the shown field as needed.
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In the Template Body, enter your content. Use Add Parameter to insert multiple parameters.
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Optionally add Template Footer content and create buttons. Multiple buttons can be added via Add Button.
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Use the Template Preview to see a live preview of your template.
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Click Save Template. Your template will be created successfully.
π‘ Pro Tip: Know Utility vs. Marketing
π Utility Messages
- Non-promotional, action-based updates such as order updates, account alerts, appointment reminders, payments, service updates, or feedback requests. .
- Important: If marketing templates are used under Utility, Meta may approve them at first but later decline with an objection.
π Marketing Messages
- Promotional messages to drive sales, awareness, or engagement. Examples include campaigns, special offers, discounts, product launches, greetings, and re-engagement messages.
- Important: Must be submitted under the Marketing category only. If placed under Utility, Meta may reject or block them later.